Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website

  1. Moral, P.
  2. Gonzalez, P.
  3. Plaza, B.
Aldizkaria:
Online Information Review

ISSN: 1468-4527

Argitalpen urtea: 2014

Alea: 38

Zenbakia: 4

Orrialdeak: 575-588

Mota: Artikulua

DOI: 10.1108/OIR-12-2013-0267 DIALNET GOOGLE SCHOLAR
Datuen iturria: Scopus