Nekazaritzako elikagai ekologikoen banaketa politika iraunkorraadierazle sistema agroekologikoaren proposamen praktikoa

Abstract

Production and consumption of organic farm food have continuously and significantly increased during last years. New consumer groups have emerged, inspired by new motivations: health, environment, local food and local economy. This context has created new options for farming activities, despite most of farmers are not used to planning of marketing decisions. The aim of this research is to analyze innovative approaches for marketing management, with special focus on the holistic-agroecological approach and its adaptation to farming activity. In addition, the relevance of organic food marketing policy management is highlighted and, as result, a sustainable indicator system is proposed. These indicators have been introduced as a guide for farms and organizations to help in the sustainable management of organic food marketing strategies. Following the logical and goals of the research, the design of the indicator system has been developed by a participatory process and it has been validated in practice. Used techniques and results are also showed: a system with four goals, twelve criteria and thirty five indicators. As conclusion, we expose the discussion on theoretical and practical proposals.