Female Consumers' Satisfaction with Cosmetic BrandsThe Role of Utilitarian and Advertising-Induced Hedonic Brand Benefits
- Apaolaza Ibáñez, Vanesa
- Hartmann, Patrick
- Diehl, Sandra
- Terlutter, Ralf
- Pelsmacker, Patrick (ed. lit.)
- Dens, Nathalie (ed. lit.)
Argitaletxea: Amberes : Garant Uitgevers NV, 2009
ISBN: 978-90-441-2387-6
Argitalpen urtea: 2009
Orrialdeak: 97-107
Mota: Liburuko kapitulua