Music in AdvertisingEffects on Brand and Endorser Perception

  1. Zander, Mark F.
  2. Apaolaza Ibáñez, Vanesa
  3. Hartmann, Patrick
Book:
Advances in Advertising Research

Publisher: Wiesbaden, GW : Gabler, 2010-2012

ISBN: 978-3-8349-2111-6

Year of publication: 2010

Volume Title: Cutting Edge International Research

Volume: 1

Pages: 127-140

Type: Book chapter

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