Gazteen interakzioa ikus- entzunezko edukiekinMondragon Unibertsitateko ikasleen kasua

  1. ASTIGARRAGA AGIRRE, IDOIA
Supervised by:
  1. Amaia Pavón Arrizabalaga Co-director
  2. Aitor Zuberogoitia Espilla Director

Defence university: Mondragon Unibertsitatea

Fecha de defensa: 06 July 2017

Committee:
  1. Edorta Arana Arrieta Chair
  2. Txema Egaña Osa Secretary
  3. Ana Aierbe Barandiarán Committee member
  4. Xabier Landabidea Urresti Committee member
  5. Eneko Bidegain Aire Committee member

Type: Thesis

Teseo: 547096 DIALNET

Abstract

This research analyzes the relationship of some university students with audiovisual content. Convergence processes in many areas during the digital age have changed significantly both audiovisual content consumption patterns and the content on offer itself. In addition, Web 2.0 has made it possible for interaction to go beyond mere consumption. The purpose of this research is to ascertain what kind of interaction takes place between young people and audiovisual content. The categories analyzed are watch, share and create, with a focus on students’ everyday life. Furthermore, conventional television audiovisual consumption is compared with that carried out online, to find out whether there are different attitudes towards both platforms. Finally, young people’s reasons for interaction with and through content have also been studied. A mixed-method approach was used across a sample of 475 students from Mondragon University.