Publikationen in Zusammenarbeit mit Forschern von Universidade de Vigo (4)

2023

  1. Online reverse auctions research in marketing versus SCM: A review and future directions

    Industrial Marketing Management, Vol. 115, pp. 439-454

  2. The buying center concept as a milestone in industrial marketing: Review and research agenda

    Industrial Marketing Management, Vol. 108, pp. 65-78

2017

  1. Impression Management Tactics and Performance Ratings: A Moderated-Mediation Framework

    Journal of Business-to-Business Marketing, Vol. 24, Núm. 1, pp. 19-34

2016

  1. Exploring the relationship among servant leadership, intrinsic motivation and performance in an industrial sales setting

    Journal of Business and Industrial Marketing, Vol. 31, Núm. 2, pp. 219-231