Publications dans lesquelles il/elle collabore avec María Pilar González Casimiro (3)
2015
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Culture-led city brands as economic engines: theory and empirics
Annals of Regional Science, Vol. 54, Núm. 1, pp. 179-196
2014
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Methodologies for monitoring website performance: Assessing the effectiveness of AdWords campaigns on a tourist SME website
Online Information Review, Vol. 38, Núm. 4, pp. 575-588
2011
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Validating Google analytics tips for micro-firms
AFRICAN JOURNAL OF BUSINESS MANAGEMENT, Vol. 5, Núm. 14, pp. 5681-5689