Cáncer de mama en el bazar de TikTok. Testimonios versus charlatanería

  1. Jesús Ángel Pérez Dasilva
  2. María Ganzabal Learreta
  3. Koldobika Meso Ayerdi
  4. Urko Peña Alonso
  5. Terese Mendiguren Galdospin
Journal:
Cuadernos.Info

ISSN: 0719-3661

Year of publication: 2025

Issue Title: Investigar la comunicación para comprender la sociedad contemporánea

Issue: 60

Pages: 121-142

Type: Article

DIALNET GOOGLE SCHOLAR lock_openOpen access editor

More publications in: Cuadernos.Info

Abstract

Um diagnóstico de câncer de mama é traumático, especialmente quando o prognóstico não é favorável. Por isso, não é surpreendente que pessoas lidando com a doença recorram a plataformas de mídia social como o TikTok para procurar informações sobre todos os aspectos da sua condição. Através do software Zees-chuimer, foram capturados vídeos do TikTok entre outubro de 2022 e 2023 com a palavra-chave câncer de mama com o objetivo de analisar o conteúdo, determinar os perfis das pessoas que publicam sobre este carcinoma e identificar os tópicos mais recorrentes. Essas publicações foram organizadas seguindo o critério do maior engajamento e foram estudadas as de maior pontuação, totalizando 270, levando em consideração aspectos como o papel do protagonista, sua idade, estado emocional o tipo de conteúdo publicado. Os resultados mostram que 60% das publicações apresentam mulheres entre 25 e 40 anos que enfrentam a doença sozinhas (34%). Somente em 11% dos casos aparecem mulheres que superaram essa condição. Para as mulheres afetadas, o TikTok torna-se uma plataforma onde podem expor-se física e emocionalmente a um público cujo juízo é confiável, estabelecendo-as como vozes credíveis no assunto. No entanto, em 23,1% dos casos, essa rede também é uma tribuna para usuários que adotam um tom alarmista sobre a doença e, por vezes, contradizem as recomendações sobre o câncer de mama de organizações como a OMS ou a Associação Espanhola Contra o Câncer (AECC).

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