Exploring Athletic Club de Bilbao's CommunicationPhilosophy, Identity, and Fan´s Community

  1. Aurrekoetxea-Casaus, Maite 1
  2. Sanchez Mencia, Eneko 1
  3. Hernandez-Simal, Lander 1
  1. 1 Universidad de Deusto
    info

    Universidad de Deusto

    Bilbao, España

    ROR https://ror.org/00ne6sr39

Revista:
CIC: Cuadernos de información y comunicación

ISSN: 1135-7991,  1988-4001

Any de publicació: 2024

Títol de l'exemplar: Monográfico: Paisajes urbanos en la era de la comunicación (acerca de la comunicación urbana)

Número: 29

Pàgines: 117-131

Tipus: Article

DOI: 10.5209/CIYC.95737 DIALNET GOOGLE SCHOLAR lock_openAccés obert editor

Altres publicacions en: CIC: Cuadernos de información y comunicación

Resum

Los equipos de fútbol profesional operan hoy en día en un contexto globalizado en el que las estrategias de comunicación son cruciales para fortalecer los lazos con sus seguidores. El objetivo de esta investigación fue explorar las tácticas de comunicación de un equipo de fútbol mediante el análisis de 15 vídeos documentales del canal oficial de YouTube del Athletic Club de Bilbao, un equipo de fútbol con una política de captación única en el mundo del fútbol y a menudo tachada de anacrónica. A través de una metodología cualitativa, el análisis temático y el uso de Atlas.ti 23, los resultados revelaron que las tácticas de comunicación del club de fútbol consisten en presentar una narrativa contemporánea en sus vídeos documentales que abarca la diversidad lingüística y cultural de la sociedad vasca, mezclando el localismo con el cosmopolitismo. Estos resultados sugieren que los aficionados del Athletic Club experimentan una sensación de distinción y exclusividad en comparación con otros equipos y aficionados de todo el mundo, trascendiendo los límites geográficos de su ciudad.  

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Fuente de los datos: Dialnet