Interplay of multiple labels and willingness to pay

  1. D'Souza, C.
  2. Ibanez, V.A.
  3. Hartmann, P.
Revue:
International Journal of Retail and Distribution Management

ISSN: 0959-0552

Année de publication: 2024

Type: Article

DOI: 10.1108/IJRDM-02-2024-0056 GOOGLE SCHOLAR