Marketing-specific relational capital and product/service innovation performance

  1. Peñalba-Aguirrezabalaga, C.
  2. Ritala, P.
  3. Sáenz, J.
Actas:
Proceedings of the International Conference on Intellectual Capital, Knowledge Management and Organisational Learning, ICICKM

ISSN: 2048-9803

ISBN: 9781912764723

Ano de publicación: 2020

Volume: 2020-October

Páxinas: 316-323

Tipo: Achega congreso

DOI: 10.34190/IKM.20.084 GOOGLE SCHOLAR
Fonte de datos: Scopus