Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiences
- Peñalba-Aguirrezabalaga, C.
- Sáenz, J.
- Ritala, P.
- Vanhala, M.
ISSN: 1758-7484, 1367-3270
Ano de publicación: 2021
Volume: 25
Número: 10
Páxinas: 2484-2505
Tipo: Artigo