Putting knowledge to work: the combined role of marketing and sales employees’ knowledge and motivation to produce superior customer experiences
- Peñalba-Aguirrezabalaga, C.
- Sáenz, J.
- Ritala, P.
- Vanhala, M.
ISSN: 1758-7484, 1367-3270
Datum der Publikation: 2021
Ausgabe: 25
Nummer: 10
Seiten: 2484-2505
Art: Artikel