A study on the effect of cause-related marketing on the attitude towards the brand: The case of pepsi in Spain
Buch:
Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and other Corporate-Nonprofit Dealings
ISBN: 9780203049587
Datum der Publikation: 2013
Seiten: 111-136
Art: Buch-Kapitel