A study on the effect of cause-related marketing on the attitude towards the brand: The case of pepsi in Spain
Llibre:
Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and other Corporate-Nonprofit Dealings
ISBN: 9780203049587
Any de publicació: 2013
Pàgines: 111-136
Tipus: Capítol de llibre