Un estudio de la actitud ciudadana hacia la presencia de la política en los programas de infoentretenimiento
- Iñaki García Arrizabalaga 1
- Juan José Gibaja Martíns 1
- Miren Berasategi Zeberio 1
- Alazne Mujika Alberdi 1
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1
Universidad de Deusto
info
ISSN: 2174-0992
Année de publication: 2018
Titre de la publication: Comunicación política y medios sociales
Número: 16
Pages: 135-155
Type: Article
D'autres publications dans: adComunica: revista científica de estrategias, tendencias e innovación en comunicación
Résumé
The present article studies the opinion of the population of Gipuzkoa about the presence of politics in infotainment programmes, and more specifically about the participation of political leaders in this kind of TV shows. At the same time, it is aimed at determining the profile of citizens more and less inclined toward this phenomenon. This work presents the results of a survey of a representative sample of the population of Gipuzkoa. First of all, it establishes that the attitude of the people from Gipuzkoa towards the presence of politics in infotainment programmes is generally unfavourable. Women and those of older age are the groups with the most critical attitude. At the same time, individuals who perceive themselves as left-leaning are seen as more critical. On the other hand, those who have more interest in politics and the ones who watch this kind of programmes display less opposing attitudes. These results suggest that individuals could be condemning the trend towards mixing real facts and fiction leading to the infotainment phenomenon not fulfilling its original objective of causing an impact on its audience. Ultimately, political communication is at the crossroads between the renowned cardboard cutout picture and the most sensationalist TV showcase.
Information sur le financement
Este artículo ha recibido financiación del Gobierno Vasco como reconocimiento al equipo de investigación Comunicación de la Universidad de Deusto.Financeurs
- Gobierno Vasco Spain
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