Co-creation in tourism marketingwhat does it mean?

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Revista:
Revista Turismo & Desenvolvimento

ISSN: 1645-9261

Any de publicació: 2017

Títol de l'exemplar: INVTUR 2017 Intl' Conference

Número: 27-28

Pàgines: 43-45

Tipus: Article

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Altres publicacions en: Revista Turismo & Desenvolvimento

Resum

The aim of the study is to analyze the current situation of tourism marketing literature regarding value co-creation, to be able to detect possible gaps in the literature and, in turn, move forward in future investigations. Thus, our research question is: what is co-creation in tourism marketing?

Fuente de los datos: Dialnet