Promoting Renewable Energy Adoption: Environmental Knowledge vs. Fear Appeals
- Hartmann, P.
- Apaolaza, V.
- D’Souza, C.
- Barrutia, J.M.
- Echebarria, C.
Büchersammlung:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Datum der Publikation: 2016
Seiten: 359-367
Art: Buch-Kapitel