The Halo Effect in Fragrance Perception: The Relevance of the “Natural Ingredients” Claim
- Apaolaza, V.
- Hartmann, P.
- López, C.M.
- Echebarria, C.
- Barrutia, J.M.
Büchersammlung:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN: 2363-6173, 2363-6165
Datum der Publikation: 2016
Seiten: 793-799
Art: Buch-Kapitel