The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets
- Beristain, J.J.
- Zorrilla, P.
ISSN: 0969-6989
Ano de publicación: 2011
Volume: 18
Número: 6
Páxinas: 562-574
Tipo: Artigo
Revista:
Journal of Retailing and Consumer Services