The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets
- Beristain, J.J.
- Zorrilla, P.
ISSN: 0969-6989
Datum der Publikation: 2011
Ausgabe: 18
Nummer: 6
Seiten: 562-574
Art: Artikel
Zeitschrift:
Journal of Retailing and Consumer Services