The relationship between store image and store brand equity: A conceptual framework and evidence from hypermarkets

  1. Beristain, J.J.
  2. Zorrilla, P.
Revista:
Journal of Retailing and Consumer Services

ISSN: 0969-6989

Any de publicació: 2011

Volum: 18

Número: 6

Pàgines: 562-574

Tipus: Article

DOI: 10.1016/J.JRETCONSER.2011.08.005 GOOGLE SCHOLAR
Font de les dades: Scopus