Environmental threat appeals in green advertising: The role of fear arousal and coping efficacy

  1. Hartmann, P.
  2. Apaolaza, V.
  3. D'souza, C.
  4. Barrutia, J.M.
  5. Echebarria, C.
Revue:
International Journal of Advertising

ISSN: 0265-0487

Année de publication: 2014

Volumen: 33

Número: 4

Pages: 741-765

Type: Article

DOI: 10.2501/IJA-33-4-741-765 GOOGLE SCHOLAR

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