Nature Imagery in Non-Green Advertising: The Effects of Emotion, Autobiographical Memory, and Consumer's Green Traits
- Hartmann, P.
- Apaolaza, V.
- Eisend, M.
ISSN: 0091-3367
Année de publication: 2016
Volumen: 45
Número: 4
Pages: 427-440
Type: Article
Revue:
Journal of Advertising
