ProtocolEntrepreneurship in the area of Marketing. Comparing PBL vs active lectures

  1. Rincón Diez, Virginia
  2. Zorrilla Calvo, Pilar
Zeitschrift:
WPOM

ISSN: 1989-9068

Datum der Publikation: 2017

Titel der Ausgabe: In current

Ausgabe: 8

Nummer: 1

Seiten: 1-8

Art: Artikel

DOI: 10.4995/WPOM.V8I1.6470 DIALNET GOOGLE SCHOLAR lock_openOpen Access editor

Andere Publikationen in: WPOM

Ziele für nachhaltige Entwicklung

Zusammenfassung

This protocol presents a research process which aims to analyze the impact of an active learning model on entrepreneurship of university students of Marketing. First, a learning model is proposed which allows to jointly conducting the content of different subjects and which provides an integrated vision of Marketing. Subsequently, the concept of entrepreneurship is defined and a measuring instrument is mentioned. Through this instrument the information needed to analyze to what extent the new learning model promotes students’ entrepreneurship is gathered. Finally, several possibilities to perform the data analysis are presented.

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