Tailoring News for Social networksAnalysis of Facebook accounts of the leading European online media
- Ainara Larrondo Ureta (coord.)
- Koldobika Meso Ayerdi (coord.)
- Simón Peña Fernández (coord.)
Editorial: Servicio Editorial = Argitalpen Zerbitzua ; Universidad del País Vasco = Euskal Herriko Unibertsitatea
ISBN: 9788490827833
Ano de publicación: 2017
Páxinas: 435-453
Congreso: Congreso Internacional de Ciberperiodismo (9. 2017. Bilbao)
Tipo: Achega congreso
Resumo
This paper reports on a research project that analyzes the accounts that the leading European online media employ in Facebook. Methodology. We analyzed the digital news outlets in Europe with the highest numbers of followers. A sample of 400 media organizations spread across 40 European countries. The activity of each page and the interactivity it generated on Facebook was evaluated by studying items such as the number of people interacting (PTAT) or the engagement rate (ER). Conclusions. The study confirms the change that is occurring in the consumption of information, where old stalwarts like the BBC compete for the attention of the public with new born digital actors like Buzzfeed.