Applying Evolutionary Psychology to AdvertisingA Comparative Study of Spain and Belgium
- Vyncke, Patrick
- Apaolaza Ibáñez, Vanesa
- Hartmann, Patrick
- Pelsmacker, Patrick (ed. lit.)
- Dens, Nathalie (ed. lit.)
Verlag: Amberes : Garant Uitgevers NV, 2009
ISBN: 978-90-441-2387-6
Datum der Publikation: 2009
Seiten: 109-121
Art: Buch-Kapitel