Revitalización y dinamización comercial en entornos urbanos: experiencias del País Vasco

Resum

To face the increasing competition among cities as shopping destinations and new forms of out-of-town shopping, TCM schemes are being used since more than a decade, for planning the management of urban and retail spaces. In Spain TCM schemes are called Open City Center but this denomination is not clear. So, the name uses as flag of a way of understanding the commercial dinamización, in public-private partnership, but the interpretations can be very different in every case. In this study we expose, by means of the analysis of cases, the evolution of the regeneration experiences and commercial invigoration that have been developed in the Basque Country from the year 2000. We analyze the factors that have stimulated them, evaluating and comparing the determining conditions in the advance of public 2 - private partnership to improve competitiveness, as much of the commercial sector as the environment in which this one develops its activity: the city.